About Pure Niche

From a humble calling in Houston to a mother-and-daughter mission of beauty, wellness and purpose, Pure Niche has always been about more than skin deep.

It began in Houston, Texas. In 2014, founder Ashley Giles felt a stirring in her heart: as a wife and mother living on one income, with another baby on the way and Christmas so close she took a chance. Her oldest son was dealing with skin issues and trying to heal his skin she discovered something new.

She asked God for guidance--and in her day job, asked coworkers to test natural skin-care blends. The response was tremendous. Pure Niche was born: “PURE — purely from God and all natural products; NICHE — I found mine, find yours.”

From the start, the mission was to make people feel good — face, body, mind, hair and soul — using 100 % natural, high-quality, ethically-sourced ingredients, while giving back and investing in people.

And now a new chapter begins. Two years ago, Ashley’s daughter Anistyn Petty joined the mission. The business was birthed when she was pregnant with her and together, mother and daughter united their passion. Ashley’s ten-plus-year legacy of pioneering beauty with purpose; Anistyn’s fresh vision for community, mental wellness, family strengthening, and a generational brand built on faith and lip gloss obsession.

As a team, they bring a deeper layer: not only offering beautiful skincare, haircare and self-care, but creating a sanctuary for the mind and spirit, and a home-base for families to gather, be uplifted, and thrive. Their combined story reflects that beauty isn’t just external—it’s inward, relational, spiritual. It’s generational. It’s a mother gifting hope to her children, and a daughter stepping into purpose alongside her mom.

Today, Pure Niche stands as a faith-led, family-focused brand.

  • Rooted in God’s guidance, built on love and stewardship.

  • Crafted with care in Houston, driven by natural ingredients and ethical purpose.

  • Guided by a mother-daughter duo who believe every person deserves to feel radiant, confident, supported, and loved.

  • Committed to giving back: every penny reinvests into Pure Niche and its non-profit interests, mental health, and empowering people worldwide.

Looking ahead, Pure Niche isn’t just about products. It’s about legacy: the legacy of a mother who answered a calling; of a daughter stepping up; of a brand that lifts up families, nurtures mental wellness, and honors God in everything from formulation to community. We invite you in to find your niche—to find beauty that reflects your soul, belongs to your family, and honors your Creator.

Thanks Ashley Giles

contact information 8323022006